Free Technical SEO Audit Checklist

A technical SEO audit is like a health check for your site. It looks at how easy it is for search engines to read and index your site, how fast your site loads, and other important stuff.

People do these audits for several reasons, like before a site launch, to keep things running smoothly, when migrating a site, or fixing issues that upset Google.

First of, think about why you’re doing the audit. Are you trying to fix broken links or site speed?

Or are you just trying to get a general idea of what needs more attention?

Once you’ve figured out your main goal, prioritise the tasks that’ll have the most impact. 

• Grab your copy of the checklist.
• Audit points are labeled: Critical, Moderate, Low, N/A. Feel free to change them as needed.
• Mark each point: Pass, Fail, or Attention as you go.
• “Description and Impact” explains why to fix it. “How to Audit”  tells you how.
• “Recommended Action” tells you the next step to take and tools to use in “Recommended Tool.”
• Finally, use the “Track Your Notes/Findings” section to write down any important observations you find, or points that need further clarification.

Need more info? Just ask!

At the very least, make sure you have Google Analytics, Google Search Console, a schema checker like Schema.org, and a site crawler like Screaming Frog, Ahrefs, Semrush, or Moz.

We suggest doing a big-picture tech SEO check every 3 months. A detailed audit of everything should happen every 6 months. And always audit after major website updates.

• Analyse what needs fixing first
• Share with your team
• Fix the problems and watch your website get better

No time? Feel free to reach out.