Free SEO Content Audit Template

If you handle an SEO content calendar, you likely focus on creating fresh, new content.

But when last did you audit your existing content? Without this, your SEO content strategy might not be as effective.

Auditing lets you see which content works, where to upgrade or combine articles, and what to remove or redirect.

Just like SEO site audits, content audits clarify key things:

• What content hits or misses your goals?
• Who manages and updates each piece?
• What’s missing, extra, wrong, or outdated?
• Does your content follow SEO rules?
• Is your content inclusive and safe?
• Does it support sustainable practices?
• What content is always relevant vs. dated?

This SEO content audit template makes it easy to see what content you have. It helps you track everything from word counts to meta data and images.

It gives you a checklist and tips for gathering both numbers and details about your content. Plus, it includes spreadsheet shortcuts to quickly organise your data.

This free SEO content audit template helps you sort your content, check how it’s doing, manage tasks, and work together easily on your plan.

Plus, it helps you keep track of when audits happen, who did them, and why, all in one spot. This makes it easy to look back on later.

Our SEO content audit template is free and super easy to use. Nevertheless, here’s how to get started:

• Download the template from this page.
• Check out how the template is organised.
• Write down your main goals.
• Fill in info about your current content.
• Add URLs, titles, dates, and other key details.
• Look at how good and relevant each content piece is.
• Decide what to do with each piece.
• Use what you learn to make new content plans.
• Plan to check your content every month.

Got ideas for improvement? We’d love to hear from you!