30+ AI Prompts for SEO
(With Better Results!)
Muiz Thomas
Founder & Creator
25 min read
Updated: 5th April 2024
Using AI for SEO can be tricky at times.
You ask for one thing, it gives you something totally different.
In this guide, I’ve put together a list of 30+ well-thought-out AI prompts guaranteed to give you better outputs.
Check them out and make your SEO life easier!
Heads up: To use the prompts, just copy them, swap the [] bits to fit your needs, and pop it into Bing AI or ChatGPT. Don’t forget to review and tweak to get the best results. Oh, and keep sensitive info to yourself.
AI Prompts for Keyword Research
Finding the right keywords can be tough at times. Use these prompts to figure out what your audience is searching for.
Brainstorm high-intent keywords
Assume the role of an SEO strategist with 20 years of experience. Give me a target....
Brainstorm high-intent keywords
Assume the role of an SEO strategist with 20 years of experience.
Give me a targeted list of high-intent keywords for my [business], a [business info], located in [city/country/online].
Dig out the ones with high search volume and low competition.
Consider my [target audience], [industry] trends, and the [specific offerings] of my business.
And please, make sure the keywords cover primary, long-tail, and location-based terms.
Keyword ideas for blog posts
Imagine you’re an SEO expert with decades of experience. Look into this [blog topic....
Keyword ideas for blog posts
Imagine you’re an SEO expert with decades of experience.
Look into this [blog topic] extensively, and find me 10 primary and secondary keywords each — with high search volume and low competition.
Think about my [target audience] and [industry] trends.
Next, figure out how to add these keywords into my website’s content, meta tags, and URLs without keyword stuffing.
And lastly, justify why you chose those keywords.
Campaign ideas for each keyword
I need you to look into current trends in my [industry name] and among my [target a....
Campaign ideas for each keyword
I need you to look into current trends in my [industry name] and among my [target audience].
Then, give me targeted campaign ideas for each of these [keywords] based on the above.
Please make sure the ideas are well-thought-out, creative, and has potential for growth.
Keyword ideas by funnel stages
Please put together a list of SEO keywords related to this [topic]. Sort them accordin...
Keyword ideas by funnel stages
Please put together a list of SEO keywords related to this [topic].
Sort them according to these funnel stages: awareness, consideration, and decision. This should be based on their semantic relevance.
I need about [no of keywords] for each stage. Please be thorough, research-oriented, and strategic in your approach.
Oh, and present the data in a table format.
Group keywords by search intent
Please sort these keywords [keyword lists] based on their search intent: Informationa...
Group keywords by search intent
Please sort these keywords [keyword lists] based on their search intent: Informational, Navigational, Commercial, and Transactional.
And present the data in a table with columns labeled ‘Keyword’ and ‘Intent’.
Track keyword performance
I need a detailed guide for keeping an eye on these [keywords] using tools like Googl...
Track keyword performance
I need a detailed guide for keeping an eye on these [keywords] using tools like Google Analytics.
Please tackle each of these points in separate sections of the guide (preferably in a table).
-) Setting up tracking for each keyword.
-) How often should I check their performance.
-) Why keyword performance might change.
-) A backup plan for changing keyword priorities.
-) Using what we learn to do better next time.
-) Other keyword tracking tools we could use.
-) Setting up alerts to stay updated on those keywords.
AI Prompts for Competitor Analysis
Got your keywords? Great! Now, use these prompts to dig out what your competitors are up to.
Identify your top competitors
Assume the role of an experienced market research analyst. Please find me the top 5....
Identify your top competitors
Assume the role of an experienced market research analyst.
Please find me the top 5 competitors in the [industry name], specifically in [city/country/online].
Look at online sources, rankings, and companies with similar products or services.
Then, give me [number] factors for each competitor that help them stand out in the market. Present the data in a table.
Compare your competitors
Please give me a detailed comparison list of my competitors [competitor URLs]. For...
Compare your competitors
Please give me a detailed comparison list of my competitors [competitor URLs].
For each of them, cover their:
- Key Strengths: Any skill/resources that makes them competitive?
- Significant Weaknesses: Limitations/obstacles impacting their results?
- Market Differentiators: What sets them apart? List any innovative products, services, or strategies.
Present your findings in a list or spreadsheet for a clear side-by-side comparison.
Extract keywords from your competitors content
You’re an SEO expert with decades of ex....
Extract keywords from your competitors content
You’re an SEO expert with decades of experience. Analyse this page [competitor URL], and figure out all the keywords they’re targeting.
For each keyword, figure out its search intent, how often it appears on the page, and the likely stage of the customer journey (either “Awareness”, “Consideration”, or “Decision” ).
Put your findings in a table with these columns: Keyword, Keyword Density, Search Intent, Customer Journey Stage.
Sort the table by Keyword Density (high to low), then by Keyword (A to Z).
Then, explain what the different Search Intent and Customer Journey Stage values mean.
Analyse content performance of each competitor
Please take a look at each of my competi....
Analyse content performance of each competitor
Please take a look at each of my competitors’ [competitor URLs] content performance metrics in detail.
I need info on their social media engagement, backlinks, keyword rankings, and overall traffic.
Compare them and figure out their strengths and weaknesses (present the data in a succinct table).
Lastly, brainstorm well-thought-out strategies or ideas on how we can do better than them.
AI Prompts for SEO Content Strategy
Now that you’ve got your keywords and scoped out your competitors, you can then use these prompts to strategise content that adds value.
Create a customer persona
Imagine you’re a [customer info] and you need a [product/service]. Describe your (fe...
Create a customer persona
Imagine you’re a [customer info] and you need a [product/service].
Describe your (fears, frustrations, wants, aspirations, and things you’re trying to avoid).
Lay it all out in a 5-column table for me, and please be detailed.
Also feel free to ask me questions about my business, customers, and anything else you
need to complete the tasks to the best of your ability.
Site architecture for a new site
Put on your business strategist and SEO expert hats. I need a table for planning th....
Site architecture for a new site
Put on your business strategist and SEO expert hats.
I need a table for planning the webpages of my new website.
I’m into [business info] based in [city/country/online] aimed at [target audience].
Find me 15 primary keywords and match each one to a webpage. Make sure they’re relevant to the page content, popular (high search volume), but not too competitive.
Next, create an engaging page title for each keyword.
Then, add those keywords to a ‘Primary Keyword’ column in the table. The columns should be ordered like this: Page Title, Primary Keyword, Page Outline
Design a content strategy
I need you to create a well-thought-out content strategy for my [website URL]. He...
Design a content strategy
I need you to create a well-thought-out content strategy for my [website URL].
Here’s what I need (and please present the data in a table):
-) Set SMART Goals
-) Who should we target and what do they care about?
-) Decide on content formats that align with those goals
-) Tips for creating a cohesive brand voice
-) How to define success metrics?
-) When/how should we tweak our approach based on feedback?
-) Best practices when reporting progress to key stakeholders?
-) Timeline with key milestones
Create an SEO content outline
You're an highly experienced content marketing specialist. I need you to creat...
Create an SEO content outline
You’re an highly experienced content marketing specialist.
I need you to create an outline for a 1000-1500 word blog post on this [topic], with this [tone] aimed at [target audience].
Start with a hook that grabs attention. Then, for each section of the outline, include:
- the section name;
- a sneak peek of the section’s content;
- the SEO keywords you’ll be using throughout;
- and why those keywords work best for SEO in that section compared to others.
Please format your response in Markdown. SEO keywords are: <SEO keywords>.
Get better content ideas
Using the PQR2, give me 10 phrases my [customer avatar] uses to express the pro...
Get better content ideas
Using the PQR2, give me 10 phrases my [customer avatar] uses to express the problems, questions, and roadblocks they have and their desired results.
Then turn each phrase into engaging content ideas. Give me a mix of single post infographics, blog post, carousels, ebooks, checklists, webinars, and head-talking reels.
Write it in a table format where one column represents each PQR2 and the other ones formats and content idea.
Brainstorm unique ideas
I am a content creator in the [NICHE]. I need you to come up with 30 short-form...
Brainstorm unique ideas
I am a content creator in the [NICHE]. I need you to come up with 30 short-form content.
Think deeply about the struggles, misconceptions, and dream outcomes of my [target audience], and build content ideas around that.
Put it in a table format, label the X-axis with the struggles, misconceptions, and dream outcomes, and label the Y-axis 1-30.
Before starting, ask me at least 10 questions that will truly help you understand my audience.
Create a detailed content calendar
Put together a detailed content calendar for my [company_info] within [time_perio....
Create a detailed content calendar
Put together a detailed content calendar for my [company_info] within [time_period].
Here’s what to include (and please present the data in a table or an excel sheet):
-) Weekly Topics: Themes or topics to cover each week?
-) Content Types: Content to create for each topic?
-) Publishing Dates: When should we publish each piece of content, and why?
-) Platform Distribution: Where will we share the content? Facebook, Instagram, LinkedIn?
-) Engagement Metrics: Targets for audience engagement and how will we measure success?
Promote your content
Give me a guide on how to get this [blog topic/blog URL] seen on social media cha....
Promote your content
Give me a guide on how to get this [blog topic/blog URL] seen on social media channels, online communities, and industry forums.
Talk about why active promotion matters, how to find the right audience, and the importance of keeping the conversation going.
Share tips for using platforms like [platform_1], [platform_2], and [platform_3].
And finally, give me real-life examples that show these strategies in action.
AI Prompts for SEO Copywriting
With a strategy in place, it’s time to create your high-converting SEO copy. Here are some prompts to kick things off:
Create SEO-friendly title tags
I need [number] SEO-friendly title tags for this [webpage URL/blog post topic] that i...
Create SEO-friendly title tags
I need [number] SEO-friendly title tags for this [webpage URL/blog post topic] that include this [keyword].
Checklist for each title tag:
- Keep it short and sweet, 60 characters max.
- Use title case.
- Keep the tone conversational.
- Use words that reflect the depth of the article.
- Use emotive language to make it click-worthy.
- Don’t forget to include the keyword.
Also, share tips on how to avoid common mistakes when optimising title tags.
Create a meta description
I need [number] engaging and concise meta descriptions for this [webpage/pag...
Create a meta description
I need [number] engaging and concise meta descriptions for this [webpage/page title] that target this [keyword].
Here’s a little checklist:
- Keep them within a 160-character limit.
- Copy needs to align with the title.
- Keep the tone conversational.
- Use words that show the depth of the article.
- Don’t forget to include the keyword.
Create a blog post
Create a blog post addressing the key struggles of [target audience] in the [nic...
Create a blog post
Create a blog post addressing the key struggles of [target audience] in the [niche/industry], providing actionable insights and solutions.
Focus on empathy and thought leadership, using real or hypothetical scenarios to showcase how these challenges can be overcome with [niche-specific solution].
Encourage [desired action] as a pathway to [specific goal], blending advice with compelling narratives.
Create a landing page
I need a landing page that makes [ideal customer persona] feel [emotion] about...
Create a landing page
I need a landing page that makes [ideal customer persona] feel [emotion] about our [product/service].
You need to convince them to [desired action] with urgency. The page should:
-) Highlight key benefits
-) Offer a strong benefit call-to-action
-) Address any last-minute hesitations
Create SEO-friendly headlines
Give me a guide on how to use heading tags (H1, H2, H3) to structure my [websi...
Create SEO-friendly headlines
Give me a guide on how to use heading tags (H1, H2, H3) to structure my [website content/blog post topic] and highlight key sections.
Include specific examples of how to use these tags, and talk about how they can make my website easier to use.
Discuss the benefits of using the target keywords within the heading tags, and provide strategies for determining the most effective keywords to use.
Optimise alt text for visuals
Create a step-by-step guide on how to optimise alt text for images and video th....
Optimise alt text for visuals
Create a step-by-step guide on how to optimise alt text for images and video thumbnails.
The focus should be on describing the visual content and incorporating relevant keywords (without overdoing it).
Lastly, give me real-life examples that show these strategies in action.
AI Prompts for Local SEO
If you’re a local business or have a physical location, these prompts can help you reach potential customers in your area.
Create a local SEO strategy
I need a well-rounded local SEO strategy for my [business], a [business info] based in [c...
Create a local SEO strategy
I need a well-rounded local SEO strategy for my [business], a [business info] based in [city/state/country].
This should include keyword research, creating location-specific landing pages, and building citations.
Make sure the keywords have a high search volume but low competition.
Also, please share any tips or best practices so we don’t make costly mistakes.
Optimise your Google business profile (GBP)
Could you provide some practical tips to e...
Optimise your Google business profile (GBP)
Could you provide some practical tips to enhance my Google business profile?
I run a [business info] and am based in [city/state/country].
I’m particularly interested in tips on updating listing information, managing reviews, and making the most of Google Posts.
Also, any additional insights to make my profile stand out would be greatly appreciated.
Create a local SEO content strategy
Act as a content strategist and local SEO expert. I need a well-thought-out local SE...
Create a local SEO content strategy
Act as a content strategist and local SEO expert.
I need a well-thought-out local SEO content strategy for my [business], a [business info], based in [city/state/country].
This should include creating localised blog posts, showcasing products/services, and teaming up with local influencers.
Also, please share any tips or best practices so we don’t make costly mistakes.
Managing your reviews
I need tips on how to encourage customers to leave reviews on my Google My Busines...
Managing your reviews
I need tips on how to encourage customers to leave reviews on my Google My Business listing.
Plus, how should I keep track of and respond to them, especially the negative ones?
Feel free to share tools or real-life examples people are using. Oh, and be detailed.
AI Prompts for Link Building
Once your content is live, you can use these prompts to build high-authority links.
Identify high-authority sites
Could you list 10 high-authority sites in the [industry name] that might be good for...
Identify high-authority sites
Could you list 10 high-authority sites in the [industry name] that might be good for link building?
Please include their authority scores (like Domain Authority and Page Authority), average monthly visits, and so on.
Also, explain briefly what makes them relevant to the [industry name] and how we could benefit from link building with them?
Create linkable content/assets
I need a detailed guide on how to create shareable content for my [website/blog t....
Create linkable content/assets
I need a detailed guide on how to create shareable content for my [website/blog topic] in the [industry]. It needs to be so good that others will naturally want to link to it.
Please cover:
-) Who my target audience in the [industry name] is and what they’re looking for
-) How to choose the most relevant content topic/digital assets for them
-) List of digital assets I could create to attract better backlinks
-) Effective content promotion strategies
Also, include specific examples, tips, and best practices to make sure my content stands out from the competition.
Send better outreach emails
You’re an expert writer with a knack for crafting compelling outreach emails. Giv....
Send better outreach emails
You’re an expert writer with a knack for crafting compelling outreach emails.
Give me a personalised email to send to [name of site owner].
-) Kick things off with a warm, friendly greeting.
-) Let them know you’re a fan of their site, and mention a recent article that stood out [article link].
-) Introduce [my site URL] and highlight the similarities in our audience.
-) Then, bring up my [relevant content URL], and explain why it would be valuable to their readers.
-) End with a witty statement expressing anticipation for their reply (and tell them to keep up the good work).
Find partnerships & collaborations
Could you provide a strategic plan for my [business], a [business info], to partner wi....
Find partnerships & collaborations
Could you provide a strategic plan for my [business], a [business info], to partner with industry influencers and complementary businesses?
These should include:
-) Exploring partnerships with [target partner(s)]
-) Tips for a joint promotion strategy
-) Creating co-branded content (with examples)
-) Meeting key stakeholders from [partner company(s)]
-) Setting collaboration goals
-) Evaluating partnership success and impact on my business growth.
Track your link building efforts
I need you to put together a simple, step-by-step guide on how to keep an eye on....
Track your link building efforts
I need you to put together a simple, step-by-step guide on how to keep an eye on my link-building efforts and tweak my strategy as needed.
Please cover backlink analysis, competitor analysis, link removal, etc.
Also include some practical steps, handy tools, and real-world examples to give me a full picture.
Submit your site to directories
Could you help me with a simple guide on how to add my [website URL] to well-kno....
Submit your site to directories
Could you help me with a simple guide on how to add my [website URL] to well-known industry directories and review sites?
I want to boost its visibility and credibility within my [niche_market].
Give me step-by-step instructions, tips, and best practices on how to highlight my website’s unique features and benefits.
Also, how can I use user reviews and ratings to strengthen my brand presence?
AI Prompts for Technical SEO
Creating SEO content is not enough. Search engines need to find and love your site. Here are some prompts to make sure they do.
Create SEO-friendly URLs
I’ve got a list of URLs that need to be SEO-friendly. Little checklist: -) Stick to two dire...
Create SEO-friendly URLs
I’ve got a list of URLs that need to be SEO-friendly.
Little checklist:
-) Stick to two directories max.
-) Use lowercase characters.
-) Organise content logically using directories.
-) Keep slugs short, readable, and descriptive.
-) Avoid repeating slugs.
-) Exclude dates or numbers that need updating.
-) Use hyphens instead of underscores.
Here are the [URLs]. Feel free to add any other best practices I’ve missed.
Create a valid XML sitemap
Could you give me a step-by-step guide on how to create a valid XML sitemap for my...
Create a valid XML sitemap
Could you give me a step-step guide on how to create a valid XML sitemap for my website ([website-URL], targeting [search_engine]?
Include steps for submission and best practices for optimal results.
Implement schema markup
Put together an easy-to-follow guide on how to add structured data (also known...
Implement schema markup
Put together an easy-to-follow guide on how to add structured data (also known as schema markup) to my [web page URL].
Please include specific or real-life examples, and discuss the benefits of these rich snippets for my [target_audience].
Optimise for site speed
Please come up with a well-thought-out strategy to make my [website URL] load f...
Optimise for site speed
Please come up with a well-thought-out strategy/best practice to make my [website URL] load faster.
We’re aiming for less than 3 seconds. Suggest ways to reduce file sizes and cut down on HTTP requests.
Also, what tools or techniques could we use to keep an eye on the performance and ensure we’re on track?
Get Your Hands on All the Prompts for FREE.
Quick tip: To use, click ‘File’, then ‘Make a copy’ to save to your Google Drive, or ‘Download’ for an Excel version.
AI SEO PROMPTS FAQs
Made Super Easy
What on Earth is an AI Prompt?
An AI Prompt is a piece of text, question, or coding that tells the AI what you want. It works best when it’s more specific. For example, instead of a vague “Write me a blog post”, specify the tone, audience, and more to get exactly what you want.
How Do Bing AI and ChatGPT Stack Up?
Both Bing AI and ChatGPT are both great for writing and research, but the better choice depends on what you need.
Want a strong research tool that works with your web browser? Go for Bing AI.
Need an AI assistant that can handle tasks across various apps? ChatGPT is the clear winner, thanks to its plugins.
Plus, ChatGPT makes collaboration easier with its conversation-sharing capabilities.
Why Use These AI Prompts for SEO?
For starters, traditional SEO tools can be a bit of a drag — they’re slow, resource-heavy, and have their limits.
But you can use these AI prompts to create content, analyse data, etc. Plus, they’re quick and easy to use.
And the best part? AI never stops learning and improving.
Best Practices for Using The Prompts?
- Set clear goals
- Be specific with your requests
- Decide the tone
- Keep an eye on the results
- Tweak as needed
- And don’t forget final checks for accuracy
Any Downsides to Using The Prompts?
Ofcourse!
AI prompts aren’t the same as having an SEO expert.
They might overlook tone, context, or even lack the strategic keyword placement an SEO expert would ensure.
So, whilst they’re great for generating content, it’s best to have a human review it.
About the Author
Muiz Thomas
Professionally, I’ve got over 6 years of SEO, copywriting, and design experience. My job in a nutshell? Make your customers sit up, pay attention, and click (in that order).